Qxr Studios is an interactive studio with narrative at the heart of what we do. 


We are setting out to create a fresh new cross-medium platform for augmented episodic entertainment.  


Technology is core to delivering on that promise. The tech is the paintbrush; the games and experiences are the artworks.


Using WebXR and our proprietary platform, we create stories that travel between worlds, and we will enable Creators to use our tools to make cool stuff for the Metaverse.


We are a highly-skilled international team of storytellers and technical innovators. ​ Leveraging our deep bench of talent - from the lead designer of Halo Wars and Quake III Arena, the creator of the first ARG, to the co-creator of Guardians of the Galaxy - we create best in class episodic content. 



Prudence Fenton


Prudence is an award-winning creative visualist. As a producer, filmmaker,  multi-media artist, and Internet visionary, she has changed the ways things look, and our experience of them for over twenty-five years. (MTV IDs, Pee-wee's Playhouse, animated Peter Gabriel Videos, Liquid Television, Disney Sorcerers of the Magic Kingdom and others). After 11 years at Disney Imagineering R&D, she joined Magic Leap and helped create Mica the digital human from her inception to public introduction at Sundance and GDC.

Graeme Devine


Andy Lanning


Graeme is a veteran game developer with more than 30 years of success in game production across multiple platforms, technologies and major titles.  He co-founded Trilobyte, a gaming company that created bestselling games The 7th Guest and The 11th Hour, and helped design id Software's Quake III Arena. He was Chairman of the International Game Developers Association from 2002–2003. Graeme was up until recently at Magic Leap in his role as the Wandering Wizard.

Andy has worked for over 30 years as a storyteller; both as a writer and artist creating stories, characters and storyworlds across many platforms: comics, books, magazines, TV and film. More recently, he spent 8 years at Magic Leap as Executive Creative Director wearing a variety of hats and helping to define the company's creative ethos and developing the possibilities that the new platform and technology of spatial computing mixed reality presented.

Gaby Darbyshire


Naomi Augustine-Yee

Art Direction

Gaby is a barrister turned management consultant turned serial entrepreneur who has worked in Europe, Silicon Valley, New York and now Los Angeles, along the way founding a charity for death row inmates in the Commonwealth, a global wine company and a local recommendation site. She was a founder of Gawker Media, where she was the COO for nearly a decade, and most recently ran Framestore Ventures, focusing on VR and LBE.

Naomi has spent the last 12 years as a physicist, game producer, and Augmented Reality R&D Lead at companies such as Raytheon, Riot Games, and Magic Leap.  There she led the research, envisioning, and design of city-scaled use cases of AR.  Her work is now being deployed in areas of sustainability, urban planning, economics, and climate change in partnership with the United Nations Development Program.  Her alter ego is a painter and science fiction writer. 

Sean Stewart

Author, ARG Expert

Co-creator of the Alternate Reality Game (ARG) genre, and lead writer on defining works such as The Beast for Spielberg’s A.I., I Love Bees (Halo 2), and the Nine Inch Nails collaboration Year Zero.  Sean has published twelve novels, including World Fantasy Award-winner Galveston, and Cathy’s Book, an interactive book including websites and phone numbers that has been published in twelve languages and twenty countries worldwide.  Sean has won a Primetime Emmy for Interactive Television for the comedy Dirty Work, and served as a Creative and Design Director for Xbox Studios and Magic Leap.

Austin Grossman

Author, Game Design

Austin is a novelist and narrative designer. His novels include Soon I Will Be Invincible, YOU: a novel, and Crooked. Soon I Will Be Invincible was nominated for the 2007 John Sargent Sr. First Novel Prize. His writing has also appeared in Granta, the Wall Street Journal, and  the New York Times. His game credits include Ultima Underworld 2, System Shock, Trespasser, Deus Ex, Epic Mickey, and Dishonored, which received the 2012 BAFTA award for Best Game. He was Director of Game Design and Interactive Storytelling at Magic Leap.

Lou Doye

Executive Producer

Lou Doye is an executive producer with international  production experience in the entertainment and music industry. In 2019 she became a digital fellow to the Royal Shakespeare Company and Magic Leap. Trained at London Contemporary Dance School, she has performed in Matthew Bourne  productions and in the  West End CATS . She has been an artistic director of a  UK NPO theatre and  now explores imaginative territories with artists and technologists. Leading sessions for CannesXR Film Festival , TIFF Norway, VRTL Belgium,  this year becoming chair of the board for Kaleidoscope Transformations grant USA.

Nick Edwards

Producer, Music


Nick was the Studio Coordinator at Magic Leap’s London Office, supporting all creative projects that have spun out of the UK and Europe.  He has over 15 years’ experience creating, recording and producing music.  He was co-creator of an indie record label and has played concerts worldwide alongside producing various creative projects. When Nick is not creating or producing, he can be found tending to the army of rescued pets he lives with!



Our team has led projects across many media and industries - everything from comics, graphic novels, AAA games, television, music videos, visual effects, novels, alternate reality games (ARG's), transmedia, virtual & augmented reality, hardware, software, theater, digital transformation, and experiential innovation.

Guardians of the Galaxy

Marvel Comics and Film Franchise

Halo Wars

Real-time Strategy Game Design

MTV's Liquid Television

And other award-winning content for short film, music videos, and visual effects

7th Guest

Interactive Movie Puzzle Adventure Game

Mica - Digital Human

Magic Leap


Year Zero

Alternate Reality Game

Nine Inch Nails & 42 Entertainment 

7 Ages of Man

A Mixed Reality theater experience

Magic Leap & The Royal Shakespeare Company

Soon I Will Be Invincible

Pantheon Books, 2007

United Nations Development Program

Immersive Data and

Co-Presence Visualization

Pee-Wee's Playhouse

Multiple Emmy Winning TV Show


A Mixed Reality audiovisual experience 

Magic Leap & Sigur Rós.  Winner of D.I.C.E award

Micro Kingdoms

A Mixed Reality experience by

Magic Leap & BBC & Preloaded



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